A love story in pre-loved underwear.

Every order is vacuum sealed and accompanied by a Certificate of Authenticity.

We ship everything with complete discretion, using unbranded and neutral packaging. There is no mention of the contents or the Goodbye Pussy brand on the outside, just a plain padded envelope and a return address you will recognise.

In other words: nothing to see here.
Move along.

The vacuum sealing also serves a practical purpose. It keeps the artwork compact, protected and, frankly, considerably less conspicuous than it might otherwise be.

Every object is carefully selected, lovingly worn for at least one day and vacuum sealed on the same evening.

We document the character and condition of every piece honestly, so you know exactly what you are welcoming into your collection.

Each object comes with a Certificate of Authenticity, including a colour version of the original B/W photograph used for the online listing. The certificate forms part of the provenance of the piece and makes it considerably harder to confuse your acquisition with an ordinary pair of underwear.

We classify each object using our five-heart condition scale:

1. ♥♥♥♥♥ Barely Used
   Practically fresh out of the box. Minimal history, maximum optimism.
2. ♥♥♥♥ Used - No Visible Signs of Use
   Technically pre-owned, but showing remarkably little evidence of having lived a life.
3. ♥♥♥ Used
   Has been worn. Has seen things. Still perfectly respectable.
4. ♥♥ Used - Signs of Washing / Wear
   A little more experienced. Shows evidence of washing, wear and the inevitable passage of time.
5. ♥ Rescued From the Bin
   A true survivor. Recovered from a fate worse than laundry. Condition: existential.

Objects have a life beyond the shop.

While available, they reside in the collection and are offered for acquisition. Once an object finds a new keeper, it moves from the available collection into the Goodbye Pussy Archive.

The archive keeps a quiet record of past pieces, their stories remain, even after the objects themselves have been re-homed.

We like to think of it as provenance.
A museum would probably call it documentation.
We call it keeping track of where everything went.

There is, naturally, a methodology.

Our starting point is deliberately simple:

Original retail price × 2 + 200 DKK

From there, a little artistic judgement is applied according to condition, character, scarcity and, occasionally, the mysterious forces that govern the art market.

The price reflects not simply the object itself, but its history, provenance and limited availability.

After all, this is a very small collection.
We cannot manufacture more editions on demand.

All transactions are handled through our chosen sales platform, allowing both buyer and seller to remain anonymous.

It also gives potential patrons the opportunity to have a chat before committing to an acquisition.

We think this is important.
Art collecting should involve a little conversation.
And buying something from a secretive Danish art project run by a man who deletes his browser history should probably involve at least a little conversation.

The platform provides a degree of separation between the parties, while allowing us to focus on what matters: finding the right object for the right collector.

No pressure.
No awkward meeting.
No gallery opening.
Just a discreet transaction between two consenting adults and one very small art collection.

On this page, you can view the items for sale and their details.

Most importantly: while the photos on the page are in black and white, the actual item you receive will be attached a colored photo showing more of the original image.

You are also welcome to email me a photo, and I will let you know if it originates from this shop.

The stages and presentations are showed here with a pair not for sale: View the stages →