I got a whiff of the value of the underwear drawer.

One day, I - an aspiring entrepreneur - discovered, that something hiding in my girlfriend’s drawer might have value beyond the obvious.

A business opportunity, perhaps. An art project, certainly!

I therefore began quietly freeing up capital.

What started as a questionable entrepreneurial experiment has since evolved into an ongoing work of participatory fiction — part marketplace, part performance, part social sculpture.

The objects are real, worn and pre-loved in many ways.

The story is unfolding.
To keep the project hidden is itself part of the work.
Follow the blog to see how I keep the operation going.